If you’re on the hunt for that perfect sparkle, without the high price tag or ethical concerns, moissanite is a beautiful and brilliant choice. And thanks to the growing popularity of this lab-created gemstone, there are now more moissanite jewelry stores online than ever before.
But with so many options out there, how do you know which stores to trust? In this post, we’ll share the best moissanite jewelry stores online, plus what to look for when shopping so you can buy confidently and shine bright.
Why Moissanite Is Gaining Popularity
Moissanite offers the fire and brilliance of diamonds at a fraction of the cost, and it’s conflict-free. Created in a lab, it’s a top choice for shoppers who want something ethical, durable, and stunning without overspending. Whether you’re shopping for an engagement ring, a special gift, or a piece to treat yourself, moissanite is a smart and stylish option.
What to Look for in Moissanite Jewelry Stores
Before diving into our favorite stores, let’s talk about what makes a moissanite jewelry store trustworthy and worth your investment.
1. Stone Quality
Look for details like:
- Color grade (D-F is best for that diamond-like look)
- Clarity rating (VVS is common for moissanite)
- Cut options (round, oval, cushion, radiant, etc.)
High-quality moissanite should sparkle brilliantly and be well-cut to maximize its fire.
2. Metal Choices
Reputable stores will offer solid metal settings like:
- 14K or 18K gold (white, yellow, or rose)
- Platinum
- Sterling silver
Avoid stores that only offer plated metals, as they won’t last long.
3. Certifications & Warranty
Good stores often provide:
- Stone certification
- Lifetime warranty or guarantees
- Free cleanings or maintenance policies
These show that the store stands behind the quality of its work.
4. Return Policy
Always read the fine print. Look for:
- At least a 14- to 30-day return window
- Easy, no-hassle returns
A flexible return policy shows the store is confident in what they sell.
5. Customer Reviews
Look beyond just star ratings. Read real customer experiences about:
- Shipping speed
- Packaging
- Ring sizing accuracy
- Long-term satisfaction
Sites like Trustpilot, Reddit, and Google Reviews are great places to research.
The Best Moissanite Jewelry Stores Online
Now that you know what to look for, here are some of the most trusted moissanite jewelry stores online:
1. Brilliant Earth
Brilliant Earth is a leader in ethical fine jewelry, offering both diamonds and moissanite options. Their designs are modern, customizable, and elegant.
Pros:
- Transparent sourcing
- Exceptional quality
- Beautiful online customization tools
Cons:
- Slightly higher price point
2. Charles & Colvard
The original moissanite brand. If you want the OG moissanite, Charles & Colvard is the place to go. They’ve been perfecting their Forever One™ stones for years.
Pros:
- Trusted reputation
- Lab-certified stones
- Lifetime warranty
Cons:
- Less trendy styles
3. Gema & Co
Gema & Co is a boutique-style store specializing in moissanite engagement rings with a clean, minimalist aesthetic.
Pros:
- Stunning handcrafted designs
- Ethically sourced materials
- Free shipping & returns
Cons:
- Limited to engagement and wedding jewelry
4. Lily Arkwright
Based in the UK but ships worldwide, Lily Arkwright offers certified moissanite in luxurious settings and offers plenty of customization.
Pros:
- UK Assay Office hallmarked metals
- IGI certified stones
- Flexible financing
Cons:
- International shipping may take longer for US shoppers
5. Vrai
While primarily known for their lab-grown diamonds, Vrai also offers moissanite alternatives and custom pieces with an ethical twist.
Pros:
- Sleek, modern style
- Conflict-free materials
- Transparent pricing
Cons:
- Moissanite selection is more limited
6. Bling Jewels on Etsy
If you’re looking for handcrafted or vintage-inspired pieces, Etsy is a treasure trove. Just be sure to check reviews and shop policies.
Pros:
- Unique designs
- Personalized options
- Often budget-friendly
Cons:
- Quality can vary between sellers
Tips for Buying Moissanite Jewelry Online
Even after finding the right store, it’s important to shop smart. Here are a few extra tips:
✅ Know Your Ring Size
Moissanite is often set in hard metals like gold or platinum, which can be tricky to resize. Use a ring sizer or visit a jeweler before ordering.
✅ Ask About Custom Orders
Many stores allow you to customize stone shape, size, setting, and metal. Don’t be afraid to ask!
✅ Consider Your Style
Moissanite looks great in:
- Solitaire settings for a timeless look
- Vintage halos for more sparkle
- Modern east-west or bezel settings
Choose what suits your personality and your lifestyle.
Are Moissanite Jewelry Stores Legit?
Yes, many of them are! But like with any online shopping, not all are created equal. That’s why it’s so important to do your research and check for signs of quality and transparency (like warranties, certifications, and honest reviews).
If you’re ever unsure, consider reaching out to the brand’s customer service before buying. A quick response and helpful attitude can go a long way in showing the company is legitimate and cares about their customers.
Final Thoughts
Shopping for moissanite is exciting – it’s a chance to get a stunning piece of jewelry that reflects your values, style, and budget. Whether you’re buying your dream engagement ring or a beautiful everyday accessory, these moissanite jewelry stores offer quality you can trust and designs you’ll love.
Just remember: take your time, compare your options, and always buy from a store that makes you feel confident and informed. Your perfect sparkle is out there!
